Role: Illustration
In this project, I was asked to design a logo for an organic baby clothing company. The illustration I created is comprised of a frog holding a shirt in its mouth, while the shirt’s collar creates a fun perceptual ambiguity - once a collar, once a mouth.
The frog was designed in the image of a toddler - a big head with big, curious eyes. I framed the logo in a soft stroked abstract form that can easily be transformed into the brand’s label shape.
