Role: Concept, Graphic Design, Illustration
‘Nikui Rosh’ is an anti-lice spray for children.
After conducting a market competitor analysis, I decided to differentiate the product using a unique name - ‘Nikui Rosh’, focusing on a humoristic, ‘war-on-lice’ themed design. The use of the primary colors blue, red and yellow, combined with the illustrated characters provide the package with a cheerful, mischievous look.
