Role: Concept, Graphic Design, Illustration

Dganit Ein Bar is Israel’s 3rd largest bakery.

I created a distinguished, strong shelf presence for the bakery's bread packages, while keeping an elegant, clean design.

I gave each product a look that matches its qualities, using crisp, memorable illustrations, unique typography and vibrant color fields.

I designed these projects during my employment at Studio Rosenberg.

‘Teva Kal’ bread | The design I’ve created supports the product’s name and qualities, using illustrations and colors that symbolize nature, light and growth.
 

‘Shipon Kal’ bread | The tractor illustration, combined with shades of brown soil, tie the product with an ‘old time’ nutrition, free of supplements.
 

‘Shesh Lachmaniot’ | Sandwich-ready buns, made for children’s lunch breaks. I therefore chose a cheerful, energetic palette surrounding a young, fresh looking type.
 

‘Shipon Amiti Kal’ | I created a minimalist landscape illustration with rough strokes that give a raw, primordial, authentic feeling as befitting the product’s name and uniqueness.
 

‘Dganim Kal’ Series | A pair of minimalistic packs, showcasing a symbol of wings combined with wheat, designed to express the qualities of the product - light and rich with cereal.
 

‘Sweet’ Series | I adorned the package with a design element resembling an embroidered map, granting it a festive look associated with Shabbat dinners. The modern touch of the typography balances the traditional, classic look.